{"id":5355,"date":"2020-05-12T04:59:53","date_gmt":"2020-05-12T04:59:53","guid":{"rendered":"http:\/\/heyrach.com\/?post_type=portfolio&#038;p=5355"},"modified":"2020-09-02T07:47:25","modified_gmt":"2020-09-02T07:47:25","slug":"testing-1500x750-1","status":"publish","type":"portfolio","link":"https:\/\/heyrach.com\/index.php\/portfolio\/testing-1500x750-1\/","title":{"rendered":"Life on TAP"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--auto lap--auto palm--auto top-no-padding bottom-no-padding \">\n<h1 class=\"p1\"><span class=\"s1 weight_bold big-intro\">Te Atat\u016b Peninsula Rebrand <\/span><\/h1>\n<h2 class=\"p1\"><span class=\"s1 weight_bold\">The Te Atat\u016b Peninsula Business Association commissioned a rebranding for the town centre, realising the value of creating a stronger brand image to attract businesses, residents, and tourists. <\/span><\/h2>\n<h2 class=\"p1\"><span class=\"s3 type_second weight_light\">Te Atat\u016b Peninsula operates a Business Improvement District (BID) programme in partnership with Auckland Council, enabling the business association to market and promote the vibrant village through events and a quarterly magazine among many other endeavours.<\/span><\/h2>\n<p>\u00a0<\/p>\n<h4 style=\"text-align: left;\">Primary Lockup<\/h4>\n<p>\u00a0<\/p>\n<p style=\"text-align: left;\"><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1024px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:23.266666666667%\"><noscript><img class=\"alignnone size-large wp-image-5647 lazyload ll\" alt=\"Life on TAP primary logo\" src=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding1-1024x238.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5647 lazyload ll\" alt=\"Life on TAP primary logo\" width=\"1024\" height=\"238\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding1-1024x238.png 1024w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding1-300x70.png 300w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding1-768x179.png 768w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding1.png 1500w\"><\/figure><\/div><\/p>\n<p>\u00a0<\/p>\n<h4><\/h4>\n<h4 style=\"text-align: left;\">Brand Elements<\/h4>\n<p>\u00a0<\/p>\n<p style=\"text-align: center;\"><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1024px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:27.8%\"><noscript><img class=\"alignnone size-large wp-image-5648 lazyload ll\" alt=\"Life On TAP branding elements\" src=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding2-1024x285.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5648 lazyload ll\" alt=\"Life On TAP branding elements\" width=\"1024\" height=\"285\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding2-1024x285.png 1024w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding2-300x83.png 300w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding2-768x214.png 768w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding2.png 1500w\"><\/figure><\/div><\/p>\n<p>\u00a0<\/p>\n<p>A peninsula coastline supergraphic element has been developed as an optional theming device to be used with the lockup and logo assets. This can be applied as a primary graphic element or watermark.<\/p>\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:824px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:50.606796116505%\"><noscript><img class=\"alignnone size-full wp-image-5649 lazyload ll\" alt=\"Life on TAP details\" src=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding3.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5649 lazyload ll\" alt=\"Life on TAP details\" width=\"824\" height=\"417\" data-sizes=\"auto, (max-width: 824px) 100vw, 824px\" data-srcset=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding3.png 824w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding3-300x152.png 300w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding3-768x389.png 768w\"><\/figure><\/div><\/p>\n<h4><\/h4>\n<h4 style=\"text-align: left;\">Variant Lockups<\/h4>\n<p>Lockup variations based on the Primary Lockup are possible, as shown here. These are intended to highlight more specific themes within the community. All rules around colours, backgrounds, spacing and minimum sizes outlined for the Primary Lockup also apply to these variations. Note that \u201cBusiness on T.A.P.\u201d is the only lockup permitted to have a unique colour scheme.<\/p>\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1024px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:32%\"><noscript><img class=\"alignnone size-large wp-image-5650 lazyload ll\" alt=\"Life on TAP variants \" src=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding4-1024x328.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5650 lazyload ll\" alt=\"Life on TAP variants \" width=\"1024\" height=\"328\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding4-1024x328.png 1024w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding4-300x96.png 300w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding4-768x246.png 768w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/LifeOnTAP_branding4.png 1500w\"><\/figure><\/div><\/p>\n<p>\u00a0<\/p>\n<h4 style=\"text-align: left;\">Examples in use<\/h4>\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1024px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:66.666666666667%\"><noscript><img class=\"alignnone size-large wp-image-5644 lazyload ll\" alt=\"Life on TAP welcome sign\" src=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/Life-on-tap_signage-1024x683.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5644 lazyload ll\" alt=\"Life on TAP welcome sign\" width=\"1024\" height=\"683\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/Life-on-tap_signage-1024x683.png 1024w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/Life-on-tap_signage-300x200.png 300w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/Life-on-tap_signage-768x512.png 768w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/Life-on-tap_signage.png 1500w\"><\/figure><\/div><\/p>\n<p><div class=\"lazyload-container ratio-enabled no-background\" style=\"max-width:1024px\"><figure class=\"lazyload-container\" data-align=\"none\" style=\"padding-top:55.866666666667%\"><noscript><img class=\"alignnone size-large wp-image-5645 lazyload ll\" alt=\"Views on TAP magazine\" src=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/ViewsOnTAP-1024x572.png\"><\/noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-5645 lazyload ll\" alt=\"Views on TAP magazine\" width=\"1024\" height=\"572\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-srcset=\"https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/ViewsOnTAP-1024x572.png 1024w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/ViewsOnTAP-300x168.png 300w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/ViewsOnTAP-768x429.png 768w, https:\/\/heyrach.com\/wp-content\/uploads\/2020\/05\/ViewsOnTAP.png 1500w\"><\/figure><\/div><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Te Atat\u016b Peninsula Rebrand The Te Atat\u016b Peninsula Business Association commissioned a rebranding for the town centre, realising the value of creating a stronger brand image to attract businesses, residents, and tourists. Te Atat\u016b Peninsula operates a Business Improvement District (BID) programme in partnership with Auckland Council, enabling the business association to market and promote [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5537,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5355","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding-text"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Life on TAP - Rachel Clark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heyrach.com\/index.php\/portfolio\/testing-1500x750-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Life on TAP - Rachel Clark\" \/>\n<meta property=\"og:description\" content=\"Te Atat\u016b Peninsula Rebrand The Te Atat\u016b Peninsula Business Association commissioned a rebranding for the town centre, realising the value of creating a stronger brand image to attract businesses, residents, and tourists. 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